Creative Director, Artist, Writer
A decade directing global campaigns for Vans, Apple Music, meta, Amazon Luxury, and some of the largest brands in the world.
Traditionally trained as a calligrapher and printmaker, currently painting letters and flowers when I’m offline. Personally committed to advocacy and compassion.
Available for brand partnerships, sponsorships, creative direction, and commissions.
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| Client | Project | Role | Year |
|---|---|---|---|
| Amazon Luxury | Rebrand & Design System | Branding & Design | 2025 to Present |
| Amazon | Prime Day | Campaign Design | 2024 to 2026 |
| Amazon | Devices Brand Studio | Brand Design | 2025 to 2026 |
| Dickies | Willy Chavarria, Back to School | Art Direction, Site | 2023 |
| Nordstrom | Beauty, Fragrance, Maria McManus, Footwear, Skincare | Art Direction | Jun 2022 to Aug 2024 |
| Ralph Lauren | Polo Shirt, US Open, Lighthouse | Campaign Design | 2022 |
| Good American | Emily Ratajkowski, Khloé Kardashian | Campaign Design | Jun 2024 to Sep 2024 |
| Meta | Quest 2 | Campaign Design | 2021 |
| Vans | Sandy Liang, Vivienne Westwood, Anderson .Paak, Vault, Pride, Nigel Cabourn, Wacko Maria — Digital Art Direction | Global Interactive Content & Art Direction | 2018 to 2021 |
| Apple TV | Shape of Water, Carpool Karaoke, Mission Impossible, Ready Player One, Annihilation | Graphic Design | 2018 |
| Apple Music | Bad Bunny, BLACKPINK, Juice WRLD, Delta Airlines | Global Graphic Design | 2016 to 2018 |
| Corita Kent Center | Identity and campaign | Design | 2016 to 2020 |
| TOMS | Identity and campaign | Design | 2016 |
| Beautycounter | Identity and campaign | Design | 2018 to 2020 |
Selected Work
Brand systems and campaign direction across luxury, fashion, music, and technology.
Amazon Luxury
Branding & Design
Year
2025-Present
Vans
Global Interactive Content Design & Art Direction
Year
2018-2021
Apple Music
Global Graphic Design
Year
2016-2018
Dickie’s x Willy Chavarria
Art Direction, Site
Year
2023
Year
2024-2026
Amazon
Prime Day
Personal Projects
Personal practice across typography, printmaking, and collage.
Upcoming
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Edition 001
A printed collection: essays, collage, and photography on immigration, memory, and growth.
Get in Touch
Press & Appearances
Featured by NBC News, BBC, ABC News, and The Recount. Bylines in Flaunt Magazine.
BBC Arabic
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Flaunt
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The News Movement
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NBC News
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ABC News
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BBC Arabic ✳︎ Flaunt ✳︎ The News Movement ✳︎ NBC News ✳︎ ABC News ✳